FOR IMMEDIATE RELEASE

November 2007                                                

ECO-BELLA INTRODUCES YOLO COLORHOUSE, ECO-FRIENDLY DESIGER PAINT LINE

TO ATLANTA

Virginia-Highland BoutiqueFirst to Carry “Green” Premium Paint with a Natural Palette

PORTLAND, Ore. – Eco-Bella, Atlanta’s source for 100 percent organic clothing and home décor items will now carry YOLO Colorhouse, the environmentally responsible, premium paint line created by Pacific Northwest artists.  Zero-VOC and Green Seal™ certified, YOLO Colorhouse paint marries gorgeous, durable color with the assurance healthy indoor air quality devoid of harmful chemicals.

“Eco-Bella is providing the residents of Atlanta with inspiring options for an earth-friendly lifestyle,” says Virginia Young, co-founder of YOLO Colorhouse. “Being part of the product selection at a store that combines style, quality, and environmental concerns falls perfectly in line with our mission of creating a gorgeous, yet healthful product.”

YOLO Colorhouse, a Portland-Ore.-based company, developed a collection of high performing paint – void of noxious fumes, solvents or that “new paint” smell. Both their interior and exterior lines feature a select palette with hues that work harmoniously together.

The paint company prides itself on bringing to market products that beautify without sacrificing the health of individuals or the environment.  YOLO Colorhouse INSIDE features a virtually waste-free sampling system with giant, poster-sized swatches coated with real paint, not ink. A low-tack strip of tape on the back lets color travel with ease from wall to wall and room to room — without having to use a brush to daub paint on the wall. Each swatch costs $5.99 and can be shared with friends, reused as wrapping paper or recycled as a child’s art project. YOLO Colorhouse OUTSIDE offers quart-size sample cans for testing color on larger expanses.

Eco-Bella is located at 1046 North Highland Ave., 404-815-4280. For directions, store hours or more information, visit www.eco-bella.com.  

About YOLO Colorhouse, LLC

Founded in February 2005 by, professional artists and custom paint designers, Virginia Young and Janie Lowe, YOLO Colorhouse is an expression of their passion for color and concern about the environment. Self-described “color nerds,” Young and Lowe set out to create a line of “healthy” paint that is easy on the Earth and people. The company’s Green-Seal certified, zero-VOC paint eliminates the dangers of noxious fumes and toxic chemicals, and delivers durable and washable paint colors inspired by nature. For more information, visit www.yolocolorhouse.com or call 503.493.8275.

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Note to editors:  High res. product images available upon request.

Media Contact:

Amy Brown    amyb@seed-pr.com

503.341.3795